The Fortune of the Turkish Cosmetics Industry Soaring
The interest in the cosmetics sector is growing globally with each passing year. The world’s need for cosmetics is particularly influenced by the Turkish cosmetics sector. Notably, the cosmetics industry in Turkey grows by a factor of ten on average every year.
Products such as natural soaps, shampoos, other hair care products, and hair dyes stand out in the sector. There is a global orientation without categorical gender differences. Particularly during the pandemic period, the extra care given to personal care has increased the interest in the cosmetics sector. Thus the demand for natural soaps and care products.
The Cosmetics Sector Report was created by the Ministry of Commerce. The majority of international corporations engaged in the cosmetics industry, based on the analysis from this research, manufacture in Turkey. Additionally, it conducts its marketing operations in Turkey. Through joint ventures and license agreements, several international investors in the sector continue to produce.
Turkish Cosmetics Industry Realizes Ten Percent Growth Every Year
The market for cosmetics and personal care items expands by an average of 10% annually, depending on Turkey’s economic progress. Natural cosmetics and personal care items make up about 5% of the industry, according to estimates. This circumstance demonstrates parallels to the global market.
While hair care products have the largest share in the sector, shampoos make up about 59 percent of hair care products. In addition, shaving products, depilatory products, bath and shower products, and hand soaps are among the most produced products among personal care products. Moreover, lip and eye make-up materials, deodorants and antiperspirant products, perfumes, colognes, and baby care products draw attention as the main products.
In recent years, the sector in Turkey has begun to develop natural soaps, shampoos, other hair care products, hair dyes, skin care products, body care products, and other natural cosmetics. Many small-scale businesses all around the nation produce soap and shampoo, particularly natural soap. Turkey produces a lot of well-known laurel and olive oil soaps.
Especially in the Aegean Region laurel and olive production is very intense. Thus, the production is supported by the government as the demand for natural soap increases. Additional support for the supply of production tools or rules for the protection of olive trees has been increased.
Turkey has great economic power in the production and export market. This power takes its inspiration from the demands of the consumer as well as from the global consciousness change. Particularly during the pandemic, the interest shown by people has been a breakthrough in terms of demonstrating Turkey’s success in the cosmetics sector.
World Class Production Increases Demands
The quality of Turkish cosmetics and personal care products has begun to match international norms. Nowadays, many businesses hold “ISO 14001 Certificates” and “ISO 9000 Quality System Certificates.”
Turkish cosmetics and personal care product producers also keep up with the most recent environmental advancements on a national and worldwide level. The Ministry of Health is continuing to align the new European Union Cosmetics Regulation with the country’s Cosmetic Law as it is being done with the EU Cosmetics Directive.
The “ISO 22716 Standard” is required for cosmetic production facilities. The aforementioned rule also requires businesses that export cosmetics to EU nations to record their product details in the EU Commission Notification Portal System.
Shaping the production according to the standards has led to the revival of the Turkish cosmetics industry. Saving product information on the portal is especially important for consumers who evaluate vegan options and those who want to import.
Turkey’s Cosmetics Export Is Also Reviving
In the report, the figures regarding the foreign trade in Turkey’s cosmetics sector were also announced. Accordingly, exports to the cosmetics industry continue to increase over the years. The export in question increased by 17% last year compared to the previous year. It amounted to 1.1 billion dollars. In 2021, shaving and deodorant products and beauty/make-up products had the largest share in Turkey’s cosmetics sector exports with 24 percent.
The Turkish cosmetics industry has exported to approximately 199 countries. This number is very valuable on a global basis. Last year, 10.5% of the sector’s exports were to Iraq, 8.5% to the USA, and 5.3% to Iran.
Within the scope of the TİM 2023 Export Strategy, the 2023 export target of the cleaning and cosmetic products and soap industry was announced as 3.3 billion dollars.
One of the biggest reasons for the growth of the cosmetics industry in Turkey and the world is social media. Some experts even call it the “selfie economy”. Because people were intertwined with technology and photography during the crisis, they turned to the cosmetics industry. As a result, the Turkish cosmetics industry is getting more and more famous with both the reputation of the Turkish cosmetics industry and the effects of the pandemic. Therefore, expectations for 2023 are quite high.
