The dictionary defines cosmetics as a group of goods that enhance the appearance of the skin and hair. However, advancing opportunities and technological developments have greatly expanded the product range. All kinds of beauty products, from soaps to hair dyes, make up the cosmetics industry. Cosmetic products with a broad portfolio ranging from anti-allergic effects to products suitable for skin types are gaining more importance day by day.
This expanding demand for cosmetics has an impact on the export market as well. The export market of products developed specifically for everyone, such as babies, women, or men, is extensive worldwide. Turkey is well known throughout the world for its natural fragrances and plant-based cosmetics. Every year, Turkey's cosmetics export shows an average growth of 10 percent. Particularly when it comes to deodorants and make-up products, Turkey is a star. Turkey, which has a place in the export market in every field of the cosmetics industry, is continuing its trend of increase. The United States, Iran, and Iraq are the top three destinations for Turkish cosmetic exports, according to the most recent statistics.
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